Industry: Hot Drinks / Office: Sofia
Bioprograma needed a complete re-design of their two herbal teas with the main goal of improving brand positioning on the market.
The new vision had to be modern and evolutionary, while preserving the core values of the brand.
Concept & Solution
We created an entirely new concept that is in line with the growth of the world market, but still emphasize the spirit of the traditional, well-known Bulgarian product. We have made the new packaging to emphasize the feeling of nature and, above all, the herbal ingredients of the product.
An entirely new packaging architecture that helped make the brand easy and recognizable, while the rich colors ensure excellent visibility on the shelf.