ACADEMY FOR SOFT SKILLS

Industry: Education / Office: Sofia

The Challenge

A logo design project in which the main mission was to achieve a simple and stylish graphic, sign reflecting the activities of the academy and its overall philosophy.

Concept and Solution

Undoubtedly, one of the most important moments in its creation was the selection of color and appropriate font, which are vital in the development of an effective logo.
We bet on a color combination of dark and light blue, suggesting professionalism, trust, peace of mind and knowledge. And for font – our choice was sanserific with rounded shapes, which well corresponds to the idea of softness and flexibility, successfully interpreting the ideology of business.

Realisation

At the end of a successfully completed project there is nothing more valuable than the satisfied client, who fully discovers the concept of his business in his prepared logo, feels more confident in his identity and communication to the target audience.

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